Rhode Skin: Get Hailey Bieber's Glazed Skin! (2024 Guide)

Dr. Hazle Robel III 12 May 2025

Ever wondered how to achieve that coveted, perpetually dewy complexion? The answer might just lie within the meticulously crafted formulations of Rhode, Hailey Bieber's skincare line that's taken the beauty world by storm.

From the moment Rhode debuted, it became synonymous with the "glazed doughnut skin" trend, a testament to its efficacy and the undeniable influence of its founder. The brand, characterized by its commitment to simplicity, affordability, authenticity, quality, and transparency, has resonated deeply with consumers seeking effective skincare without the fuss. Now, after a frenzy of initial demand that saw products selling out at lightning speed, Rhode is back with restocked favorites and exciting new additions, promising to further elevate your skincare routine.

Category	Information
Full Name	Hailey Rhode Bieber (ne Baldwin)
Date of Birth	November 22, 1996
Place of Birth	Tucson, Arizona, USA
Nationality	American
Occupation	Model, Media Personality, Entrepreneur
Spouse	Justin Bieber (married in 2018)
Parents	Stephen Baldwin (actor) and Kennya Deodato Baldwin
Notable Achievements	Successful modeling career, founder of Rhode skincare, Forbes 30 Under 30
Rhode Brand Focus	Intentional skincare emphasizing hydration, skin barrier repair, and dewy glow
Signature Look	"Glazed Doughnut Skin" - a dewy, hydrated, and healthy complexion
Key Rhode Products	Peptide Glazing Fluid, Barrier Restore Cream, Peptide Lip Treatment
Brand Values	Simplicity, affordability, authenticity, quality, transparency
Official Website	Rhode Skin

Rhode's journey began in November 2021, when Hailey Bieber first announced her foray into the beauty industry. The anticipation was palpable, fueled by Bieber's own radiant complexion and the promise of accessible, effective skincare. The brand officially launched in June 2022, and the response was nothing short of phenomenal. The Peptide Lip Treatment, in particular, became an instant sensation, selling out within a mere three days and amassing a waitlist of over 440,000 eager customers.

The initial Rhode lineup focused on the essentials of skin health: hydration and barrier repair. The Peptide Glazing Fluid ($29) offers a lightweight yet potent dose of hydration, while the Barrier Restore Cream ($29) works to soothe and strengthen the skin's natural defenses. And, of course, the Peptide Lip Treatment ($16) provides intense moisture and a subtle plumping effect, quickly becoming a cult favorite.

The success of Rhode has not only cemented Hailey Bieber's status as a beauty icon but has also propelled her into the realm of entrepreneurship. She was deservedly recognized for her achievements with a spot on Forbes' prestigious 30 Under 30 list. The brand's philosophy of "intentional skincare," characterized by a carefully curated array of products designed to hydrate, repair, and protect the skin barrier, clearly resonated with consumers seeking a streamlined and effective approach to beauty.

Beyond the core collection, Rhode continues to innovate and expand its offerings. The brand recently launched new blush shades Date Cake (a warm red berry) and Plum (a cool purple berry) alongside a new lip tint in PBJ (a warm berry brown). A blush and lip tint duo is also available, offering a convenient way to achieve a coordinated and radiant look. These additions demonstrate Rhode's commitment to providing versatile products that cater to a range of skin tones and preferences.

One of the most exciting developments for Rhode is the potential for a strategic partnership with Sephora, rumored to be in the works for 2025. This collaboration would significantly expand the brand's reach, making its products more accessible to a wider audience. Given Sephora's dominant position in the U.S. beauty retail market, commanding an impressive 30 percent share, the partnership holds immense potential for Bieber's business.

For those eager to experience the Rhode effect, the products are currently available for purchase through the brand's website. However, the potential Sephora partnership signals a shift towards offline retail, allowing customers to experience the textures and formulations firsthand before making a purchase. This move aligns with the growing trend of online brands expanding into brick-and-mortar locations to enhance the customer experience and build brand loyalty.

Rhode's appeal lies not only in its effective formulations but also in its carefully crafted brand identity. The packaging, often described as minimalist and chic, reflects the brand's commitment to simplicity and intentionality. The products are bundled together in the signature "Rhode bubble bag," a reusable and aesthetically pleasing pouch that embodies the brand's playful yet sophisticated approach.

The "glazed doughnut skin" phenomenon, popularized by Hailey Bieber and her Rhode skincare line, represents a shift towards a more natural and radiant aesthetic. Rather than relying on heavy makeup to achieve a flawless complexion, the focus is on nourishing and hydrating the skin from within, resulting in a healthy and luminous glow. Rhode's products are designed to support this philosophy, providing the essential building blocks for a strong and resilient skin barrier.

The brand's dedication to vegan and cruelty-free formulations further enhances its appeal to conscious consumers. Rhode prioritizes ethical sourcing and sustainable practices, reflecting a growing awareness of the environmental impact of the beauty industry. This commitment to responsible beauty aligns with the values of a new generation of consumers who are increasingly seeking brands that prioritize both efficacy and ethics.

Hailey Bieber's Rhode skincare line has undoubtedly made a significant impact on the beauty landscape. Its focus on essential skincare, combined with its affordable price point and celebrity endorsement, has resonated with a wide audience. As the brand continues to expand its product offerings and explore new retail partnerships, it is poised to further solidify its position as a leading force in the beauty industry.

Whether you're a skincare minimalist or a beauty enthusiast, Rhode offers a compelling range of products designed to help you achieve your best skin. From the hydrating Peptide Glazing Fluid to the restorative Barrier Restore Cream and the plumping Peptide Lip Treatment, each formulation is carefully crafted to deliver visible results. Embrace the "glazed doughnut skin" trend and experience the transformative power of Rhode.

Located at 142 Hillside Road, Garden City Center, Sephora carries your favorite makeup, skincare, haircare, and fragrances. Find the perfect rhode products at sephora.

The Rhode kit, bundled together in the rhode bubble bag, gets hailey bieber's signature dewy, glazed skin.

Shop hailey bieber's favourite beauty products:

The model and skincare founder, whose line, rhode, launches today, started one of the years biggest beauty trends

Skincare essentials developed by hailey rhode bieber are designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

Rhode skin by hailey rhode bieber! a new skincare line has landed:

Im usually quite over the makeup & skincare launches from celebrities, but i was impatiently waiting for rhode to launch.

Haileys skin is flawless, so i obviously want to try whatever she uses to get this perfectly glazed skin. On top of that, im a massive fan of the

Rhodes success has catapulted hailey into an entrepreneur and even landed her a cover on forbes annual 30 under 30 list.

Inspired by her homemade cinnamon buns, it's a shimmery gloss with a hint of spiced brown that smells like a warm, glazed cinnamon treat, according to the brand's

Shop hailey bieber's favourite beauty products:

Of course, the partnership with sephorawhich currently commands 30 percent of the u.s. Beauty retail markethas huge implications for biebers business.

Brands expand into offline retail.

Find the perfect rhode products at sephora.

Products to launch this friday, march 21 at 9am pacific. Join waitlist via brand site.

You saw the launch party at krispy kreme in times square, both biebers and